HP Byron Nelson Officials Announce “The 11” Social Media Campaign
11 days of trivia on Twitter and 11 best reasons to go to the HPBNC on Facebook
Irving, TX, May 4, 2010 – HP Byron Nelson Championship officials will launch an 11-day social media campaign on Wednesday, May 5. Emulating Byron Nelson’s record of 11 consecutive victories in 1945, the campaign will include an 11-day trivia blitz on the Championship’s Twitter (twitter.com/hpbnc) and an 11-day countdown of the best reasons to go to the Nelson on the Championship’s Facebook (facebook.com/hpbnc) fan page.
Trivia contests will be held once a day at 11 a.m. CST on Twitter. One any day ticket will be awarded to the first correct reply @hpbnc.
The Best Reasons to Go countdown will be revealed daily on Facebook. Fans will have the opportunity to comment on each post with their own best “reason to go.” Each day, one any day ticket will be awarded to the best fan-submitted reason. The top five fan-submitted reasons will be posted on hpbnc.org/fanzone on Monday, May 17, the first day of Championship week. Each of those fans will receive two upgraded tickets to the Championship, with private golf viewing on No. 18 and beverages included.
The 2010 HP Byron Nelson Championship will be played May 17-23 at the TPC Four Seasons Resort Las Colinas in Irving.
About the HP Byron Nelson Championship
The HP Byron Nelson Championship has been a premier event on the PGA TOUR since 1968. Dallas’ biggest sports attraction and most anticipated social event of the spring is also the most financially successful charity event on the PGA TOUR, raising over $112 million for children and families served by Salesmanship Club Youth and Family Centers. Join the great time in 2010 – May 17-23 at the Four Seasons Resort Las Colinas in Irving, Texas. A Great Time. A Greater Cause. Learn more at hpbnc.org.
