Salesmanship Club of Dallas
EDS Byron Nelson Championship: 40 Years of Premiere PGA TOUR Golf in Dallas

Demographics

Championship Demographics

The composite profile of the typical EDS Byron Nelson Championship attendee is a 42-year-old corporate manager, executive or sales professional with an average household income of more than $100,000 per year.

Gender

Male 69%
Female 31%

Average Age: 42.5 years old

Under 25 10%
25-34 19%
35-44 25%
45-54 22%
55+ 16%
Not Reported/older 8%

Marital Status

Married 72%
Single 28%

Average Income

Household $112,799

67% have household incomes of greater than $50,000.

Sources: Demographic data compiled at the 2005 Championship by Belden Associates; PGA TOUR.

Back To Top

Golf Fan Demographics

According to the National Golf Foundation, there are currently more than 37 million golfers in the United States. The market is more affluent than ever.

SRI International notes the characteristics of the average golfer:

  • A 39-year-old male
  • An average annual income of over $66,000
  • Owns more than $75,000 in stock
  • Owns more than $500,000 in life insurance
  • Owns 2.5 automobiles
  • Surfs the Internet 14 times a week (2x the national average)
  • Owns one property; 20% own two or more

More than 10 million spectators attend a PGA TOUR event each year. In person and on television, the PGA TOUR draws a high quality audience.

  • Viewers are 78% more likely than the U.S. average to be a company president.
  • PGA TOUR viewers are 35% more likely than viewers of other sports leagues to be a company president.
  • Among the US population, 64% of people have a positive overall image of the PGA TOUR, higher than any other sport.
  • Nationally, PGA TOUR event spectators have an average household income of $102,542.

Source: MRI, Doublebase 2004, Nielsen Media Research, Market Tools Sports Image Tracking Study, November 2004, Scarborough 2006.

Back To Top